⭐🎈⚡"𝐏𝐔𝐑𝐄 𝐌𝐎𝐑𝐍𝐈𝐍𝐆" 𝐀𝐍𝐍𝐈𝐕𝐄𝐑𝐒𝐀𝐑𝐘⚡🎈⭐

⭐"𝘼𝙡𝙡 𝙮𝙤𝙪 𝙧𝙚𝙖𝙡𝙡𝙮 𝙘𝙧𝙖𝙫𝙚 𝙞𝙨 𝙛𝙤𝙧 𝙖 𝙛𝙧𝙞𝙚𝙣𝙙 𝙩𝙤 𝙥𝙪𝙩 𝙩𝙝𝙚𝙞𝙧 𝙖𝙧𝙢𝙨 𝙖𝙧𝙤𝙪𝙣𝙙 𝙮𝙤𝙪 𝙖𝙣𝙙 𝙢𝙖𝙠𝙚 𝙮𝙤𝙪 𝙛𝙚𝙚𝙡 𝙗𝙚𝙩𝙩𝙚𝙧. 𝙏𝙝𝙖𝙩’𝙨 𝙩𝙝𝙚 𝙥𝙪𝙧𝙚 𝙢𝙤𝙧𝙣𝙞𝙣𝙜, 𝙬𝙝𝙚𝙣 𝙩𝙝𝙖𝙩 𝙝𝙖𝙥𝙥𝙚𝙣𝙨.“⭐
(𝙱𝚛𝚒𝚊𝚗 𝙼𝚘𝚕𝚔𝚘)

Photo credits: Screenshots from the video, covers of the single, edit by Marti

Hello soulmates,
I dare say we all know it, that emptiness in the mind when some crazy party is over and we are looking at the rising sun, totally exhausted, feeling completely empty, and while other "regular citizens" are running to work, we are somewhere on the border of two realities and it is clear to us that sleep, which would help us to bridge this feeling, will not come just like that...

🔹𝐏𝐋𝐀𝐂𝐄𝐁𝐎 𝐰𝐫𝐨𝐭𝐞 𝐚 𝐬𝐨𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐢𝐭.
🔹𝐀 𝐬𝐨𝐧𝐠 𝐭𝐡𝐚𝐭 𝐰𝐚𝐬𝐧'𝐭 𝐞𝐯𝐞𝐧 𝐬𝐮𝐩𝐩𝐨𝐬𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞.
🔹𝐀 𝐬𝐨𝐧𝐠 𝐭𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐞𝐝 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐩𝐞𝐫𝐡𝐚𝐩𝐬 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐡𝐢𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐛𝐚𝐧𝐝'𝐬 𝐡𝐢𝐬𝐭𝐨𝐫𝐲.


⭐🎈⚡"𝐏𝐔𝐑𝐄 𝐌𝐎𝐑𝐍𝐈𝐍𝐆" 𝐀𝐍𝐍𝐈𝐕𝐄𝐑𝐒𝐀𝐑𝐘 𝐨𝐫 𝐭𝐡𝐞 𝐒𝐭𝐨𝐫𝐲 𝐨𝐟 𝐨𝐧𝐞 𝐬𝐨𝐧𝐠⚡🎈⭐

‼ 𝐓𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐟𝐚𝐜𝐭𝐬:
🔹𝐏𝐔𝐑𝐄 𝐌𝐎𝐑𝐍𝐈𝐍𝐆 𝐒𝐢𝐧𝐠𝐥𝐞 was released 24 years ago - 𝐀𝐮𝐠𝐮𝐬𝐭 𝟑, 𝟏𝟗𝟗𝟖, 𝐢𝐧 𝐭𝐰𝐨 𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬:

⭐The first version:
Pure Morning (Radio Edit),
Mars Landing Party
Leeloo

⭐Second version:
Pure Morning (Album Version),
Needledick,
The Innocence of Sleep

Photo credit: Scarlet Page

🔹PURE MORNING became 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐡𝐢𝐭 𝐭𝐡𝐚𝐭 𝐦𝐚𝐝𝐞 𝐏𝐥𝐚𝐜𝐞𝐛𝐨 𝐟𝐚𝐦𝐨𝐮𝐬 𝐢𝐧 𝐀𝐦𝐞𝐫𝐢𝐜𝐚 𝐚𝐬 𝐰𝐞𝐥𝐥.

The song reached no. 19 in the US Billboard Chart and no. 4 in the UK Singles Chart.

🔹💬 𝐁𝐑𝐈𝐀𝐍: “Before it we were none in America, and it was also the first song in which we introduced the electronic in our music”
(𝙰𝚕𝚕 𝙼𝚞𝚜𝚒𝚌, 𝙾𝚌𝚝𝚘𝚋𝚎𝚛 𝟸00𝟺).

"'Pure Morning' has gone really quite severe on commercial radio over in America.I guess it has an American accent on it, but it doesn't sound like any other American band. It rocks, but not the rock they're used to. Maybe it's the Bonham drum beat. In America you only need one big hit to sell truck loads of albums."
(𝙼𝚎𝚕𝚘𝚍𝚢 𝙼𝚊𝚔𝚎𝚛, 𝙾𝚌𝚝𝚘𝚋𝚎𝚛 𝟷𝟿𝟿𝟾)

"It was completely spontaneous, it was a gift from the God of Music, who descended from the skies and said 'Here boys, you've been working really hard, have a hit.'"
(𝙹𝚞𝚒𝚌𝚎 𝙼𝚊𝚐𝚊𝚣𝚒𝚗𝚎, 𝙰𝚞𝚐𝚞𝚜𝚝 𝟷𝟿𝟿𝟿)

🔹💬 𝐒𝐓𝐄𝐅𝐀𝐍: "I do think it's a catchy 'we're back' type of single, but one with a twist. It'll grab the attention of Placebo fans but also the kind of people who haven't been fans before. It has a crossover quality."
(𝙳𝚘𝚝𝚖𝚞𝚜𝚒𝚌, 𝙹𝚞𝚕𝚢 𝟷𝟿𝟿𝟾)

Photo credit: MTV Studios

𝐀𝐍𝐃 𝐇𝐎𝐖 𝐖𝐀𝐒 𝐓𝐇𝐈𝐒 𝐇𝐈𝐓 𝐀𝐂𝐓𝐔𝐀𝐋𝐋𝐘 𝐁𝐎𝐑𝐍?

It's hard to believe but “𝐏𝐮𝐫𝐞 𝐌𝐨𝐫𝐧𝐢𝐧𝐠” wasn't even meant to become a single in the first place. The band recorded it as b-side song after the album “Without you I'm nothing” was already finished. But they immediately knew it was too good to use it as b-side and so it was added to the album in last minute and became the lead single of it. This explains why it is the only song on “Without you I'm nothing” that was produced by Phil Vinall (who had worked with Placebo on their single “Nancy Boy” before) while all other tracks were produced by Steve Osborne.


⭐𝐁𝐑𝐈𝐀𝐍 𝐎𝐍 𝐏𝐔𝐑𝐄 𝐌𝐎𝐑𝐍𝐈𝐍𝐆⭐
"Well, 'Pure morning'... we kind of feel it was a little bit of a gift really. We'd finished our album and we'd given it to the record company and the pressure was off. We were just relaxing and doing a B-side session, and we were working in a way that we hadn't worked before. We went into the studio with just a guitar loop in the morning and built a track on top of that as the day went on, so you don't really know where you're going and it's a more spontaneous thing. By the end of the day we had "Pure morning," and once we took a step back, it became painstakingly obvious that it was far too good for a B-side and ended up being the first single off the album. It's different, it's a new departure for us and it's probably quite indicative for where we're going in the future."
(𝙼𝚃𝚅, 𝟷𝟿𝟿𝟾)


⭐𝐒𝐓𝐄𝐅𝐀𝐍 𝐎𝐍 𝐏𝐔𝐑𝐄 𝐌𝐎𝐑𝐍𝐈𝐍𝐆⭐
"'Pure Morning' is definitely an episode by itself. We’d finished recording and delivered the second album and went into the studio to do some b-sides. When we do b-sides we have a much more relaxed approach to it. “Pure Morning” started as a loop in the studio which we never ever thought would be part of a song and by the end of the day we piled on the rest of the instruments and Brian’s lyrics came pretty much off the top off his head. So it was a complete fluke, really! And when we sent it off to the record company and said ‘this is one of our b-sides’ they said ‘ah, no, I don’t think this should be a b-side’. So it is quite different sonically, and I guess lyrically as well. It’s sort of a celebration of a friendship with women and also a song about coming down – about trying to go to bed when the rest of the world is waking up. So it stands apart for those reasons. There’s definitely a streak of melancholy on the rest of the album."
(𝚍𝚋, 𝟸𝟺 𝙵𝚎𝚋𝚛𝚞𝚊𝚛𝚢 𝟷𝟿𝟿𝟿)


⭐𝐌𝐀𝐍𝐀𝐆𝐄𝐌𝐄𝐍𝐓 𝐎𝐍 𝐏𝐔𝐑𝐄 𝐌𝐎𝐑𝐍𝐈𝐍𝐆⭐
"It's not indicative of the band's new direction or something. It just stood right out. It needs a couple of listens, but then it's pretty hard to get out of your head. It's a risk, but one worth taking."
(𝙰𝚕𝚎𝚡 𝚆𝚎𝚜𝚝𝚘𝚗, 𝚁𝚒𝚟𝚎𝚛𝚖𝚊𝚗 𝙼𝚊𝚗𝚊𝚐𝚎𝚖𝚎𝚗𝚝, 𝙳𝚘𝚝𝚖𝚞𝚜𝚒𝚌, 𝙹𝚞𝚕𝚢 𝟷𝟿𝟿𝟾)

Photo credit: LUZ Photo Agency

So Stefan has already hinted at what the song is actually about. Brian's inspiration was his friends and also strange states he and Stefan experienced after frequent parties.

🔹💬 𝐁𝐑𝐈𝐀𝐍:
"The people who inspired it are a couple of friends of mine, you know it's kind of like a celebration of a friendship with women. It's also a song about coming down, ending the day, as everybody else's day is sort of starting and feeling dislocated from the world really and kind of like yearning for a friend to put their arms around you to make the come down easier."
(𝙸𝚗 𝙲𝚘𝚗𝚟𝚎𝚛𝚜𝚊𝚝𝚒𝚘𝚗 𝚆𝚒𝚝𝚑 𝚂𝚊𝚕𝚕𝚢 𝚂𝚝𝚛𝚊𝚝𝚝𝚘𝚗, 𝙰𝚞𝚐𝚞𝚜𝚝 𝟷𝟿𝟿𝟾)

"There's been so many mornings when I've walked out of a dingy, after-hours drinking club in Soho, and gone, 'Oh, shit! The sun's up.' And you know for a fact that you're not going to be able to go to sleep for many hours, and that you're going to tear the wallpaper off... with your fingernails. And it's kind of about that feeling, about feeling the rest of the world is getting up and getting ready to go to work, and you're still coming down."
(𝙰𝚌𝚌𝚎𝚜𝚜 𝙼𝚊𝚐𝚊𝚣𝚒𝚗𝚎, 𝙵𝚎𝚋𝚛𝚞𝚊𝚛𝚢 𝟷𝟿𝟿𝟿)

“Well 'Pure morning' is a celebration anyway so that's cool. It's a celebration of friendship between two women. About that strange sensation you get when you've been up all night and your body feels like shit in the morning. In comes your friend, she makes you a joint and you fall asleep quietly. It's the song when you can't feel your flesh anymore.“
(𝚁𝚘𝚌𝚔 𝚂𝚘𝚞𝚗𝚍, 𝙹𝚞𝚕𝚢 𝟷𝟿𝟿𝟿)

“The lyrics were off the top of my head, a first take thing, so I wasn’t even thinking about the significance of them. After that I realised it’s a song about friendship - celebrating friendship with women. It’s about that point in the evening when the sun’s coming up and the rest of the world is waking up and you can’t go to sleep, basically, and you feel like a complete asshole because you’re coming down. And it’s at that point you feel like your life is the least sorted ever and all you really crave is for a friend to put their arms around you and make you feel better. That’s the pure morning, when that happens.”
(𝙽𝙼𝙴, 𝙰𝚞𝚐𝚞𝚜𝚝 𝟾𝚝𝚑 𝟷𝟿𝟿𝟾)


🎈And let's continue celebrating today's anniversary:🎈

I think that the essence of this song is also captured by the cover of the single, 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐛𝐲 𝐭𝐡𝐞 𝐩𝐡𝐨𝐭𝐨𝐠𝐫𝐚𝐩𝐡𝐞𝐫 🔹𝐂𝐨𝐫𝐢𝐧𝐧𝐞 𝐃𝐚𝐲🔹.
Did you notice?
The setting of abandoned dilapidated swimming pools, two young people hugging, a third lonely young man sitting nearby... we can perceive this as a feeling of emptiness in our living space, and the lack of a hug, the warm arms of someone who helps us to understand that the world is in which we live in ok...

Photo credit: Screenshot from the video

🔹𝐏𝐔𝐑𝐄 𝐌𝐎𝐑𝐍𝐈𝐍𝐆 𝐎𝐅𝐅𝐈𝐂𝐈𝐀𝐋 𝐕𝐈𝐃𝐄𝐎🔹
🎬 https://bit.ly/3vCIZlc

𝐈 𝐚𝐝𝐦𝐢𝐭, 𝐢𝐭 𝐢𝐬 𝐧𝐨𝐭 𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞 𝐭𝐨 𝐢𝐧𝐜𝐥𝐮𝐝𝐞 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐟𝐢𝐥𝐦𝐢𝐧𝐠 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐯𝐢𝐝𝐞𝐨 𝐡𝐞𝐫𝐞. 𝐒𝐨 𝐣𝐮𝐬𝐭 𝐭𝐡𝐞 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:
The video, directed by Nick Gordon, was filmed at the junction of Savoy Street and Savoy Hill in London.

𝐀𝐬 𝐒𝐭𝐞𝐯𝐞 𝐇𝐞𝐰𝐢𝐭𝐭 𝐬𝐚𝐢𝐝 𝐢𝐧 𝐚𝐧 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰:
🔹💬“We did a good job of making it look like The States, considering it was next to Savoy Hotel in London“.

And why did it have to look like in The States?
Because Brian's inspiration for this little black and white video was the movie 🔹"𝐅𝐨𝐮𝐫𝐭𝐞𝐞𝐧 𝐇𝐨𝐮𝐫𝐬"🔹 𝐟𝐫𝐨𝐦 𝟏𝟗𝟓𝟏 𝐰𝐢𝐭𝐡 𝐆𝐫𝐚𝐜𝐞 𝐊𝐞𝐥𝐥𝐲.

⭐𝐁𝐑𝐈𝐀𝐍 𝐎𝐍 𝐏𝐔𝐑𝐄 𝐌𝐎𝐑𝐍𝐈𝐍𝐆 𝐕𝐈𝐃𝐄𝐎:⭐
"We wanted to show a state of extreme desperation. We didn’t want to make another video showing us performing. Um… I don’t know, we wanted to make a video in which we can actually act, a video like a small movie. Anyway, the video started from our idea, and we wanted a very intense, desperate drama, which you might be feeling when you wake up to a pure morning. We wanted a video that can keep the viewers on the edge of their seats from the start to the end. And it also has a very important meaning that I don’t die in the end. It shows some hope, I think.“ …/***/
(𝚂𝚄𝙱, 𝟷𝟿𝟿𝟿)

𝐀𝐧𝐲𝐰𝐚𝐲, “𝐏𝐮𝐫𝐞 𝐦𝐨𝐫𝐧𝐢𝐧𝐠” 𝐰𝐚𝐬 𝐧𝐨𝐦𝐢𝐧𝐚𝐭𝐞𝐝 𝐟𝐨𝐫 𝐚 𝐁𝐫𝐢𝐭 𝐀𝐰𝐚𝐫𝐝𝐬 𝐟𝐨𝐫 𝐁𝐞𝐬𝐭 𝐕𝐢𝐝𝐞𝐨 𝐢𝐧 𝟏𝟗𝟗𝟗,

However, the band's enthusiasm to play this hit live slowly waned. Over time, the guys no longer wanted to include PURE MORNING in the setlist.
𝐖𝐞 𝐜𝐚𝐧 𝐬𝐞𝐞 𝐢𝐭 𝐛𝐞𝐬𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐬𝐭𝐚𝐭𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐬𝐨𝐧𝐠 𝐡𝐞𝐫𝐞:
🔹 https://bit.ly/3zQWosn


Pure Morning was played live 410 times. The most from 1999 to 2003. After that, the song slowly disappeared from live performances.
Simply put, the band's bond with this song was gone.

Brian said that he never had a problem with ‘Pure morning’ musically but was not satisfied at all with the lyrics.

Stefan revealed that they used to call it "𝐏𝐔𝐑𝐄 𝐁𝐎𝐑𝐈𝐍𝐆" after a while:
🔹💬 “It’s actually even more of a pain to play than “Nancy Boy”, because ever since we wrote that song we’ve had to play it at every single gig.”
(𝙲𝚕𝚊𝚜𝚜𝚒𝚌 𝚁𝚘𝚌𝚔, 𝙹𝚊𝚗𝚞𝚊𝚛𝚢 𝟸00𝟻)

   Photo credit: Adrian Green   

At the last concert of the Project Revolution tour 2007 in the USA Brian introduced “Pure morning” like this:
🔹💬 "I hate this fucking song. The tour ends tonight and I’m happy to know that we’ll never play it again.”

One of the reasons could be this:
🔹💬 Interview: However there are some songs that you don’t play anymore?
Brian Molko: Yes, “Pure Morning” I never feel like playing that one again. I still think the music is cool but the lyrics make me nauseous. They sound as if they were written by a teenager.

Interview: Maybe that is the reason why so many teenagers like this song.
Brian Molko: Of course, but the lyrics are not sophisticated, there’s no depth in them. They show perfectly the circumstances under which they were written: we were hanging around in the studio and I was composing for myself goofing around. Nowadays, I feel ridiculous going on stage and performing that song.
(𝙼𝚊𝚐. 𝙶𝚎𝚛𝚖𝚊𝚗𝚢 𝙽𝚘𝚟.𝟸0𝟷𝟹)

🔹💬 ”If I had realised it was going to go on the album, I probably would have spent a little more time on the lyrics but I was more interested in how we were using loops and new techniques in the studio at the time.”
(𝙱𝚛𝚒𝚊𝚗 𝙼𝚘𝚕𝚔𝚘, 𝙸𝚗𝚍𝚎𝚙𝚎𝚗𝚍𝚎𝚗𝚝, 𝙾𝚌𝚝𝚘𝚋𝚎𝚛 𝟷𝟽𝚝𝚑 𝟸0𝟷𝟽)


So the song disappeared from live performances for almost a decade. 𝐁𝐮𝐭 𝐭𝐡𝐞𝐧 𝐜𝐚𝐦𝐞 𝐭𝐡𝐞 𝐛𝐚𝐧𝐝'𝐬 𝟐𝟎𝐭𝐡 𝐚𝐧𝐧𝐢𝐯𝐞𝐫𝐬𝐚𝐫𝐲 𝐭𝐨𝐮𝐫 𝐚𝐧𝐝... :

🔹💬 𝐁𝐑𝐈𝐀𝐍 „ ….I did a radio interview recently and they asked me what song I wanted to hear. It occurred to me that I hadn't heard Pure Morning in 10 years so I chose it. So I heard it for the first time in so long and was actually surprised by how modern it sounded, that it hadn't dated. That was a really pleasant surprise."
(𝚃𝚑𝚎 𝙸𝚛𝚒𝚜𝚑 𝚃𝚒𝚖𝚎𝚜, 𝙳𝚎𝚌 𝟸0𝟷𝟼)

🔹💬 “We’re happy to be coming back to Australia this September to deliver fans something extra special,” says vocalist and guitarist Brian Molko. “Let’s just say there will be songs in the set that I’ve sworn never to play again. I think it’s time that we purposefully acknowledged what a lot of Placebo fans really want to hear. They’ve been very patient with us since we rarely play our most commercially successful mate-rial. A 20 year anniversary tour seems like the right time to do so. That’s our intention. This tour is very much for the fans and a chance for us to revisit a lot of our early material. So, if you want to see us play songs like Pure Morning and Nancy Boy which we haven’t played in almost ten years and may not play again, then you’d better come along to these shows! We’ll have some surprises in there too.”
(𝙷𝚢𝚜𝚝𝚎𝚛𝚒𝚊 𝙼𝚊𝚐., 𝙼𝚊𝚢 𝟸0𝟷𝟽)

Photo credit: Gill Flett

🔹💬“It’s actually been quite cool,” Molko told NME. “We’d exhumed ‘Nancy Boy’ and ‘Pure Morning’ and decided to play those. It’s highly likely that we won’t play them again, or you might have to wait another 10 years. The thing is that we thought it would be a real drag, but the sheer joy that we see every night coming back from the audience makes it worth it.”
(𝙽𝙼𝙴, 𝙾𝚌𝚝 𝟸0𝟷𝟽)

Dear friends, what to say in the end?
Let's celebrate together the time when the song Pure Morning gave us goosebumps.

𝐄𝐧𝐣𝐨𝐲 𝐏𝐥𝐚𝐜𝐞𝐛𝐨'𝐬 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐨𝐧 𝐓𝐨𝐩 𝐨𝐟 𝐓𝐡𝐞 𝐏𝐨𝐩𝐬 -🔹
🎶 https://bit.ly/3JpLZHk 🔹
 to which this quote relates:

🔹💬”Going on Top of the Pops and saying 'A friend with weed is better' is a laugh.
You know that's quite a coup being able to subvert that set-up in that way you know. It means that we're never going to compromise ourselves lyrically you know in order to have a hit, we don't need to.”
(𝙱𝚛𝚒𝚊𝚗 𝚒𝚗 𝚌𝚘𝚗𝚟𝚎𝚛𝚜𝚊𝚝𝚒𝚘𝚗 𝚠𝚒𝚝𝚑 𝚂𝚊𝚕𝚕𝚢 𝚂𝚝𝚛𝚊𝚝𝚝𝚘𝚗, 𝙰𝚞𝚐𝚞𝚜𝚝 𝟷𝟿𝟿𝟾)

Post by Marti