Tuesday, August 23, 2022

⭐๐ŸŒ ๐“๐Ž๐Ž ๐Œ๐€๐๐˜ ๐…๐‘๐ˆ๐„๐๐ƒ๐’ ๐Ÿ—๐“๐‡ ๐€๐๐๐ˆ๐•๐„๐‘๐’๐€๐‘๐˜๐ŸŒ ⭐

Screenshot from the official video

Placebo’s first single from their seventh studio album ๐‘ณ๐’๐’–๐’… ๐‘ณ๐’Š๐’Œ๐’† ๐‘ณ๐’๐’—๐’† was released 9 years ago today, on August 23, 2013, on 7” ๐’—๐’Š๐’๐’š๐’ in Europe and ๐‘ช๐‘ซ in only Germany, Austria, and Switzerland.
Although, it was already available as a digital download since 9 July 2013.

๐“๐จ๐จ ๐Œ๐š๐ง๐ฒ ๐…๐ซ๐ข๐ž๐ง๐๐ฌ (๐€๐ฅ๐ญ๐ž๐ซ๐ง๐š๐ญ๐ž ๐ƒ๐ข๐ซ๐ž๐œ๐ญ๐จ๐ซ ๐•๐ž๐ซ๐ฌ๐ข๐จ๐ง)
 ➡️ https://bit.ly/3oBv4If

⭐️ Side B on the vinyl and the second track on CD is an instrumental Outro.
๐Ž๐ฎ๐ญ๐ซ๐จ
➡️ https://bit.ly/3Sa067z

Screenshot from the official video

The single was recorded at ๐‘น๐‘จ๐‘ฒ ๐‘บ๐’•๐’–๐’…๐’Š๐’๐’”, ๐‘บ๐’•๐’“๐’๐’๐’ˆ๐’“๐’๐’๐’Ž and ๐‘จ๐’Š๐’“ ๐‘บ๐’•๐’–๐’…๐’Š๐’๐’”, mastered at ๐Ÿ‘๐Ÿ”๐ŸŽ ๐‘ด๐’‚๐’”๐’•๐’†๐’“๐’Š๐’๐’ˆ, mixed at North Seven Studios, London.

⭐️ ๐“๐Ž๐Ž ๐Œ๐€๐๐˜ ๐…๐‘๐ˆ๐„๐๐ƒ๐’ seemed to be a reflection of Brian’s not very positive attitude towards social media… but the real meaning is way deeper, of course.
๐’€๐’๐’–๐’“ ๐’๐’†๐’˜ ๐’”๐’Š๐’๐’ˆ๐’๐’† “๐‘ป๐’๐’ ๐‘ด๐’‚๐’๐’š ๐‘ญ๐’“๐’Š๐’†๐’๐’…๐’”” ๐’”๐’†๐’†๐’Ž๐’” ๐’‚ ๐’ƒ๐’Š๐’• ๐’๐’‡ ๐’‚ ๐’“๐’‚๐’๐’๐’š๐’Š๐’๐’ˆ ๐’„๐’“๐’š ๐’‚๐’ˆ๐’‚๐’Š๐’๐’”๐’• ๐’”๐’๐’„๐’Š๐’‚๐’ ๐’Ž๐’†๐’…๐’Š๐’‚…

๐Ÿ“ข ๐๐ซ๐ข๐š๐ง: "Too Many Friends" is most definitely not a rallying cry against social media. It is a small story about social alienation. I do worry, however, that technology is fast replacing religion as the opium for the people. But we cannot blame the technology itself—people are the problem. After all, guns don't kill people, but people do.
(๐ต๐พ, ๐ด๐‘ข๐‘”'13)

๐Ÿ“ข ๐๐ซ๐ข๐š๐ง: “Too Many Friends is based on real events. One day I was at my computer – and I don’t know what I typed into Google… what dodgy porn I was watching… and all of sudden my computer started advertising to me like, you know, I was a gay man into the fetish thing. And I remember saying to myself, ‘My computer thinks I’m gay today’ – what a ridiculous line to start a song (laughs). Around the same time, some friends of mine who use social media, and I should say that I don’t myself because I have enough trouble keeping up with my real friends, said they had to stop taking friend requests because they had too many friends. I started thinking ‘How can we ever have too many friends? Then I wondered how many ‘real’ friends do I actually have and how is the virtual world humans are creating affecting the way we interact with each other?

Screenshot from the official video

๐Ÿ“ข ๐๐ซ๐ข๐š๐ง: “Is it creating a new society founded on togetherness or is it simply creating a new form of social alienation? I think it’s very dangerous. People don’t have to communicate face to face anymore – you can do it from behind a screen. You no longer have to have the courage of your convictions – you don’t have to justify what you feel and what you really mean. The virtual world creates an amazing platform for the spineless. It’s both a fascinating and dangerous proposition to consider.”
(๐‘‡โ„Ž๐‘’ ๐‘€๐‘ข๐‘ ๐‘–๐‘, ๐‘†๐‘’๐‘'13)

๐Ÿ“ข ๐๐ซ๐ข๐š๐ง: "I'm quite fascinated with technology. I don't social network – I have a hard enough time keeping up with friends in the physical world. I'm also very aware of the addictive nature of the relationship and the infinite possibilities that present themselves. I'm asking [in the song], is that real or is that an illusion? As someone who's had addictions in the past, it may not be the healthiest thing for me to do. I see all the possibilities."
(๐‘Œ๐‘Žโ„Ž๐‘œ๐‘œ ๐‘€๐‘ข๐‘ ๐‘–๐‘, ๐‘†๐‘’๐‘'13)

Screenshot from the official video

๐๐ฅ๐š๐œ๐ž๐›๐จ - ๐“๐จ๐จ ๐Œ๐š๐ง๐ฒ ๐…๐ซ๐ข๐ž๐ง๐๐ฌ (๐‹๐ข๐ฏ๐ž ๐š๐ญ ๐‘๐€๐Š ๐’๐ญ๐ฎ๐๐ข๐จ๐ฌ)
➡️ https://bit.ly/3zI7JuT

๐Ÿ“ข ๐๐ซ๐ข๐š๐ง: We thought the self-titled track [Loud Like Love] was probably the most Placebo-ish track. So, we decided to take a little risk and start the promo with something different. To start the campaign with piano notes. […]

… ๐ˆ๐ง ๐ญ๐ก๐ข๐ฌ ๐ฌ๐จ๐ง๐ , ๐ข๐ง ๐ญ๐ก๐ž ๐Ÿ๐ข๐ซ๐ฌ๐ญ ๐ฌ๐ž๐ง๐ญ๐ž๐ง๐œ๐ž๐ฌ, ๐ฒ๐จ๐ฎ ๐ฌ๐š๐ฒ ๐ญ๐ก๐š๐ญ ๐ฒ๐จ๐ฎ ๐ญ๐ก๐ซ๐จ๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐œ๐จ๐ฆ๐ฉ๐ฎ๐ญ๐ž๐ซ, ๐ฐ๐ก๐ข๐œ๐ก ๐ญ๐ก๐ข๐ง๐ค๐ฌ ๐ฒ๐จ๐ฎ ๐š๐ซ๐ž ๐ ๐š๐ฒ ๐จ๐ง ๐ญ๐ก๐ž ๐‚๐ก๐š๐ฆ๐ฉ๐ฌ ๐„๐ฅ๐ฒ๐ฌ๐ž́๐ž๐ฌ. ๐–๐ก๐ฒ ๐ญ๐ก๐ž ๐‚๐ก๐š๐ฆ๐ฉ๐ฌ ๐„๐ฅ๐ฒ๐ฌ๐ž́๐ž๐ฌ?
๐Ÿ“ข ๐๐ซ๐ข๐š๐ง: I was looking for something that rhymed with 'gay', that wasn't 'way', 'say', 'play'. So, the Champs Elysรฉes, why not! The French will love it [laughs]
(๐‘ƒ๐‘™๐‘Ž๐‘๐‘’๐‘๐‘œ ๐ผ๐‘›๐‘ก๐‘’๐‘Ÿ๐‘ฃ๐‘–๐‘’๐‘ค ๐‘‡๐‘Ÿ๐‘’̀๐‘  ๐‘‡๐‘Ÿ๐‘’̀๐‘  ๐‘ƒ๐‘Ÿ๐‘–๐‘ฃ๐‘’́๐‘’, ๐‘…๐‘‡๐ฟ, 2013)

⭐️ ๐Ž๐…๐…๐ˆ๐‚๐ˆ๐€๐‹ ๐Œ๐”๐’๐ˆ๐‚ ๐•๐ˆ๐ƒ๐„๐Ž for ๐“๐Ž๐Ž ๐Œ๐€๐๐˜ ๐…๐‘๐ˆ๐„๐๐ƒ๐’, premiered on YouTube on August 9th, 2013, presents a "detective case" regarding a series of events occurring during a pool party. It’s directed by ๐‘บ๐’‚๐’Ž๐’‚๐’ ๐‘ฒ๐’†๐’”๐’‰ (๐‘บ๐’‚๐’Ž๐’‚๐’ ๐‘ฒ๐’†๐’”๐’‰๐’‚๐’—๐’‚๐’“๐’›) and was shot in Los Angeles. American transgressive novelist ๐‘ฉ๐’“๐’†๐’• ๐‘ฌ๐’‚๐’”๐’•๐’๐’ ๐‘ฌ๐’๐’๐’Š๐’” provides a voiceover in the video as a narrator.
“I've been a fan of his since my teenage years, so it's thrilling to be in cahoots with him,” Brian said in the interview with ๐‘‡โ„Ž๐‘’ ๐‘๐‘Ž๐‘ก๐‘–๐‘œ๐‘› in August 2013.

Screenshot from the official video

๐๐ฅ๐š๐œ๐ž๐›๐จ - ๐“๐จ๐จ ๐Œ๐š๐ง๐ฒ ๐…๐ซ๐ข๐ž๐ง๐๐ฌ (๐Ž๐Ÿ๐Ÿ๐ข๐œ๐ข๐š๐ฅ ๐•๐ข๐๐ž๐จ)
➡️ https://bit.ly/3be4npX

⭐️ I guess, you’ve noticed that in the video, the phone takes quite a significant part in the sequence of events and is labeled as a “probable trigger for reaction” of attack…
๐’๐ญ๐ž๐Ÿ๐š๐ง talks about the song and the video in the interview he did with ๐‘ฉ๐’‚๐’๐’…๐’˜๐’‚๐’ˆ๐’๐’.๐’‚๐’”๐’Š๐’‚.

๐‘ฏ๐’๐’˜ ๐’˜๐’‚๐’” ๐’Š๐’• ๐’๐’Š๐’Œ๐’† ๐’˜๐’๐’“๐’Œ๐’Š๐’๐’ˆ ๐’˜๐’Š๐’•๐’‰ ๐‘ฉ๐’“๐’†๐’•๐’• ๐‘ฌ๐’‚๐’”๐’•๐’๐’ ๐‘ฌ๐’๐’๐’Š๐’” ๐’‡๐’๐’“ ๐’•๐’‰๐’† ‘๐‘ป๐’๐’ ๐‘ด๐’‚๐’๐’š ๐‘ญ๐’“๐’Š๐’†๐’๐’…๐’”’ ๐’Ž๐’–๐’”๐’Š๐’„ ๐’—๐’Š๐’…๐’†๐’?
๐Ÿ“ข ๐’๐ญ๐ž๐Ÿ๐š๐ง: We didn’t actually meet him because of the way these things work, as everyone is really busy, and I think he’s really busy with his new film called The Canyon. The director lives in LA, and Bret Easton lives in New York, and we live in London. So, we flew to LA to film the video with Saman Keshavarz the director, and while we were there, he brought up the idea of having Bret Easton narrate the video and we loved the idea. But by that time, we were on the way back from LA to London, so we never got to meet him but we were very happy to have him on it.

๐‘พ๐’‰๐’š ๐’•๐’‰๐’† ๐’…๐’†๐’„๐’Š๐’”๐’Š๐’๐’ ๐’•๐’ ๐’˜๐’๐’“๐’Œ ๐’˜๐’Š๐’•๐’‰ ๐‘บ๐’‚๐’Ž๐’‚๐’ ๐‘ฒ๐’†๐’”๐’‰๐’‚๐’—๐’‚๐’“๐’›?
๐Ÿ“ข ๐’๐ญ๐ž๐Ÿ๐š๐ง: We have seen a few videos he had done previously and that’s why we wanted to work with him. When you work with someone, it’s basically striking a balance between letting him do whatever the hell he wants because you love his work but also to try and steer it into some direction of what we feel comfortable with. It is a collaboration, he would provide ideas and we would say we’re not every comfortable looking like 50 year olds at a barbeque so could you change that a bit? It’s kind of like striking a balance that we feel happy with and at the same time not reining him in. It is insane and I’m still looking at it and going fucking hell. Are you mad? Are you absolutely insane?

Screenshot from the official video

๐‘พ๐’‰๐’‚๐’• ๐’˜๐’‚๐’” ๐’•๐’‰๐’† ๐’“๐’†๐’๐’†๐’—๐’‚๐’๐’„๐’† ๐’๐’‡ ๐’•๐’‰๐’† ๐’—๐’Š๐’…๐’†๐’ ๐’‚๐’๐’… ๐’•๐’‰๐’† ๐’˜๐’‰๐’๐’๐’† ๐’ˆ๐’๐’Š๐’๐’ˆ ๐’‚๐’ˆ๐’‚๐’Š๐’๐’”๐’• ๐’”๐’๐’„๐’Š๐’‚๐’ ๐’Ž๐’†๐’…๐’Š๐’‚ ๐’ƒ๐’Š๐’•?
๐Ÿ“ข ๐’๐ญ๐ž๐Ÿ๐š๐ง: I don’t think it’s a literate representation of the song, I think they work on parallel universe. They have certain things in common which are technology and social media and the kind of effect it has on our lives and there’s a certain kind of miscommunication. Like the song is alluding you to, there’s a whole thing about people being isolated but having more friends but these friends are virtual. So, are you closer to the 500 virtual friends you have than the people you sit with having one to one conversation? I think it is dealing with what social media is doing to us.

๐‘พ๐’‰๐’‚๐’•’๐’” ๐’•๐’‰๐’† ๐’Š๐’…๐’†๐’‚ ๐’๐’‡ ๐’•๐’‰๐’† ๐’˜๐’‰๐’๐’๐’† ๐’—๐’Š๐’…๐’†๐’?
๐Ÿ“ข ๐’๐ญ๐ž๐Ÿ๐š๐ง: To me, I know people have different ideas about this. I think it’s very much about what actually happened. Because between you and me, we can see that something happened. But your reality is going to be different from mine and you’re going to think that what you saw is what happened. For me, I think the “assailant” was so high that he was after the sugar rush that he reached out for gummy bear that was placed there by accident. He was obviously too high to place the gummy bear there himself.
(๐ต๐‘Ž๐‘›๐‘‘๐‘ค๐‘Ž๐‘”๐‘œ๐‘›.๐‘Ž๐‘ ๐‘–๐‘Ž, ๐ด๐‘ข๐‘”๐‘ข๐‘ ๐‘ก 30, 2013)

Screenshot from the official video

⭐️ No doubt, the song stays more than relevant NOWADAYS. Brian keeps reflecting on the way social media influence people as a society and every single one of us.

๐‘ฐ๐’ ๐‘ป๐’๐’ ๐‘ด๐’‚๐’๐’š ๐‘ญ๐’“๐’Š๐’†๐’๐’…๐’” ๐’š๐’๐’– ๐’‰๐’‚๐’… ๐’‚๐’๐’“๐’†๐’‚๐’…๐’š ๐’‘๐’๐’Š๐’๐’•๐’†๐’… ๐’•๐’‰๐’† ๐’‡๐’Š๐’๐’ˆ๐’†๐’“ ๐’‚๐’• ๐’”๐’๐’„๐’Š๐’‚๐’ ๐’Ž๐’†๐’…๐’Š๐’‚ ๐’‚๐’๐’… ๐’•๐’‰๐’† ๐’˜๐’‚๐’š ๐’‰๐’–๐’Ž๐’‚๐’ ๐’“๐’†๐’๐’‚๐’•๐’Š๐’๐’๐’”๐’‰๐’Š๐’‘๐’” ๐’‚๐’“๐’† ๐’‚๐’…๐’—๐’†๐’“๐’”๐’†๐’๐’š ๐’‚๐’‡๐’‡๐’†๐’„๐’•๐’†๐’…, ๐’„๐’‚๐’ ๐’˜๐’† ๐’”๐’‚๐’š ๐’•๐’‰๐’‚๐’• ๐’•๐’‰๐’† ๐’๐’†๐’˜ ๐’‚๐’๐’ƒ๐’–๐’Ž ๐’•๐’‚๐’๐’Œ๐’” ๐’‚๐’ƒ๐’๐’–๐’• ๐’•๐’‰๐’† ๐’†๐’™๐’•๐’“๐’†๐’Ž๐’† ๐’„๐’๐’๐’”๐’†๐’’๐’–๐’†๐’๐’„๐’†๐’” ๐’๐’‡ ๐’•๐’‰๐’Š๐’” ๐’Š๐’”๐’”๐’–๐’†? ๐‘ฐ๐’• ๐’‡๐’†๐’†๐’๐’” ๐’๐’Š๐’Œ๐’† ๐’š๐’๐’– ๐’•๐’‰๐’Š๐’๐’Œ ๐’•๐’†๐’„๐’‰๐’๐’๐’๐’๐’ˆ๐’š ๐’‰๐’‚๐’” ๐’•๐’‚๐’Œ๐’†๐’ ๐’๐’—๐’†๐’“ ๐’‚๐’๐’… “๐’˜๐’๐’” ๐’๐’—๐’†๐’“ ๐’‰๐’–๐’Ž๐’‚๐’๐’Š๐’•๐’š.
๐Ÿ“ข ๐๐ซ๐ข๐š๐ง: For me, it’s more about seduction, about how we’re seduced by technology and are willing to give away all our personal information to giant corporations and allow them to earn money. And what do we get in return?
We were promised a better future with more connection between people but I’m not sure that’s what happened. Any sociologist or phycologist can tell you that rather the opposite has happened: we’re more disconnected and atomized than we were before.
What is the result of having all these virtual communities and what effects do they have on communities that exist in real world? Are virtual communities more important than real communities for us today? Is virtual world more important that
(๐‘…๐‘ข๐‘š๐‘œ๐‘Ÿ๐‘’ ๐‘€๐‘Ž๐‘”๐‘Ž๐‘ง๐‘–๐‘›๐‘’ ๐‘›.362, ๐‘€๐‘Ž๐‘Ÿ๐‘โ„Ž 2022)

⭐️ ๐“๐Ž๐Ž ๐Œ๐€๐๐˜ ๐…๐‘๐ˆ๐„๐๐ƒ๐’ has been performed live very often since its release and now, the song is part of ๐‘ต๐’†๐’—๐’†๐’“ ๐‘ณ๐’†๐’• ๐‘ด๐’† ๐‘ฎ๐’ ๐’•๐’๐’–๐’“.

Post by Olga

#Placebo #PlaceboAnyway #PlaceboWorld #BrianMolko #StefanOlsdal #Molko #Soulmates #PlaceboHistory #PlaceboLive #PlaceboShow #PlaceboFestival #PlaceboAnniversary #TooManyFriwnds