Wednesday, July 4, 2018

(The) Placebo Effect




Placere (Latin) - to please What is the Placebo effect?


by Mirko Djurovic  - audio visual producer for Placebo Anyway 

The definition of the word 'placebo' usually boils down to 'something that has no therapeutic effect'. 

In the year 1996, with the release of the 'Placebo' album, the definition changed forever into 'something that does have a therapeutic effect'. This definition has been solidifying for the past 20 years, through many songs that penetrates our hearts and our souls with indescribable pleasure. 

It is a therapeutic effect, making definitions we see in encyclopedia look... Well, not entirely correct. We need a new 'Placebo' definition. It's not easy catching the eye of a massive audience with your first album and making the first step into musical history. 

Placebo - Ask For Answers

However, we won't be dealing with history, but with the Placebo Effect. How to achieve this? 'You have to believe...' Is something that we heard a thousand times so it must be true. Except it's not. 

Of course, there is no 'recipe' for it, but there is a million little pieces that make up the complete picture: working in brick shithouse when it's 36 degrees, hanging to your IQ, crawling for answers, breathing underwater, battling for the Sun, being passive-aggressive, with all these special needs... 

Hoping that the end won't be bitter. It's extremely hard. You have to be very loud while carrying your wounds from the past, covered in bruises. 
But, for what it's worth, you have to keep on fighting. You need to have a huge heart. 



But when your heart is like an ashtray, the pain can be unbearable. Sometimes, craving for the Sweet Prince who is the only valuable friend that can fix all the pain away is inevitable. 

It's a wonderful thing, though, to have the one who will ask you if you can handle all the good and bad things in this day and age. Still, if you have lots of soulmates around the globe - you know you are on the right path. That is the way to change a definition. 

Or make a new one that one day will be written in every encyclopedia.


Mirko Djuvoirc - audio visual producer from Montenegro.

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